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	<title>Thomas J. McFeeley Communications &#187; Public Relations</title>
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	<link>http://tommcfeeley.com</link>
	<description>Public Relations &#62; Communications &#62; Freelance Writing</description>
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		<title>CLIENTS IN THE NEWS: MSPA &#8220;Mystery Shopping: Customers Have the Right of Way.&#8221;</title>
		<link>http://tommcfeeley.com/item/666</link>
		<comments>http://tommcfeeley.com/item/666#comments</comments>
		<pubDate>Fri, 07 Oct 2011 15:35:57 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[John Swinburn]]></category>
		<category><![CDATA[LRA Worldwide]]></category>
		<category><![CDATA[Mystery Shopping]]></category>
		<category><![CDATA[Mystery Shopping Providers Associations]]></category>
		<category><![CDATA[Sales and Service Excellence]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=666</guid>
		<description><![CDATA[From  Sales and Service Excellence magazine October 2011 (subscription) The Customer Always Has the Right of Way. By John Swinburn Executive Director of the Mystery Shopping Providers Association The phrase is all too familiar; even calling it a cliché might even qualify as a cliché itself. The Customer is Always Right. The point is the [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/666' addthis:title='CLIENTS IN THE NEWS: MSPA &#8220;Mystery Shopping: Customers Have the Right of Way.&#8221; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<item>
		<title>Clients in the News: MSPA on Loyalty Programs in HotelExecutive.com</title>
		<link>http://tommcfeeley.com/item/657</link>
		<comments>http://tommcfeeley.com/item/657#comments</comments>
		<pubDate>Fri, 07 Oct 2011 13:01:35 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Client News]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=657</guid>
		<description><![CDATA[from HotelExecutive.com&#8217;s October 2011 edition. http://www.hotelexecutive.com/subscribe/2738/ (Subscription site) Mystery shopping can help you tailor your programs to drive true loyalty Loyalty programs, once a very effective tool in increasing goodwill with hotel customers while boosting the bottom line, are struggling to stand apart and often are not returning the investment made to create and manage [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/657' addthis:title='Clients in the News: MSPA on Loyalty Programs in HotelExecutive.com ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		</item>
		<item>
		<title>Brown Family Statement on Proposed PETA Billboard</title>
		<link>http://tommcfeeley.com/item/634</link>
		<comments>http://tommcfeeley.com/item/634#comments</comments>
		<pubDate>Thu, 30 Jun 2011 15:29:26 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Native Americans]]></category>
		<category><![CDATA[PETA]]></category>
		<category><![CDATA[PETA Billboard]]></category>
		<category><![CDATA[sweat lodge]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=634</guid>
		<description><![CDATA[We are offended by the publicity stunt of PETA in the form of an offensive remark about the deaths of three people. Our loved ones died in an imitation sweat lodge at the hands of a narcissistic self-proclaimed guru who lied about his qualifications and whose actions – not the lodge itself – have been [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/634' addthis:title='Brown Family Statement on Proposed PETA Billboard ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		</item>
		<item>
		<title>Statement by the Family of Kirby Brown on the Guilty Verdict of James Arthur Ray</title>
		<link>http://tommcfeeley.com/item/622</link>
		<comments>http://tommcfeeley.com/item/622#comments</comments>
		<pubDate>Thu, 23 Jun 2011 00:03:22 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Media Releases]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Beverley Bunn]]></category>
		<category><![CDATA[Bill Huges]]></category>
		<category><![CDATA[Colleen Conaway]]></category>
		<category><![CDATA[James Ray injuries]]></category>
		<category><![CDATA[James Ray International]]></category>
		<category><![CDATA[James Ray Manslaughter]]></category>
		<category><![CDATA[James Ray manslaughter trial]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Josh Fredrickson]]></category>
		<category><![CDATA[Judge Warren Darrow]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Lou Caci]]></category>
		<category><![CDATA[Luis Li]]></category>
		<category><![CDATA[Megan Fredrickson]]></category>
		<category><![CDATA[Melinda Martin]]></category>
		<category><![CDATA[Michelle Goulet]]></category>
		<category><![CDATA[Sedona Sweat Lodge Deaths]]></category>
		<category><![CDATA[Sheila Polk]]></category>
		<category><![CDATA[Stephen Ray]]></category>
		<category><![CDATA[Tom Kelly]]></category>
		<category><![CDATA[Truc Do]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=622</guid>
		<description><![CDATA[The outcome of this trial will never bring “closure” to our grief. There is no way to fill the enormous hole that Kirby’s death leaves in our family. We will always long for her joy, enthusiasm, love and compassion.  Our hearts are forever broken by her death, just as our lives are forever blessed by [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/622' addthis:title='Statement by the Family of Kirby Brown on the Guilty Verdict of James Arthur Ray ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>James Ray Trial Day 22: Selective Hearing</title>
		<link>http://tommcfeeley.com/item/516</link>
		<comments>http://tommcfeeley.com/item/516#comments</comments>
		<pubDate>Thu, 07 Apr 2011 21:34:59 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Amayra Hamilton]]></category>
		<category><![CDATA[Angel Valley]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Luis Li]]></category>
		<category><![CDATA[Michael Hamilton]]></category>
		<category><![CDATA[Sheila Polk]]></category>
		<category><![CDATA[Ted Mercer]]></category>
		<category><![CDATA[Tom Kelly]]></category>
		<category><![CDATA[Truc Do]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=516</guid>
		<description><![CDATA[Men, it is said (by women at least), have something called “selective hearing.” The theory is simple. We hear what we want to hear. As a result, we remember what we want to remember. I’m starting to think defense attorneys are like that. Or, stated a better way, they want the jury to have selective [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/516' addthis:title='James Ray Trial Day 22: Selective Hearing ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Ray Trial Day 21: &#8220;Prior Acts&#8221; Come to a Boil</title>
		<link>http://tommcfeeley.com/item/499</link>
		<comments>http://tommcfeeley.com/item/499#comments</comments>
		<pubDate>Wed, 06 Apr 2011 20:48:47 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Bill Huges]]></category>
		<category><![CDATA[James Ray manslaughter trial]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Luis Li]]></category>
		<category><![CDATA[Sheila Polk]]></category>
		<category><![CDATA[Ted Mercer]]></category>
		<category><![CDATA[Tom Kelly]]></category>
		<category><![CDATA[Truc Do]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=499</guid>
		<description><![CDATA[Today marked the beginning to a truncated week six of the James Ray manslaughter trial. From the first few days of testimony and opening arguments that I witnessed in court both sides have been building their cases. The prosecution contended James Ray knew people could die and disregarded that notion; the defense said something else [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/499' addthis:title='James Ray Trial Day 21: &#8220;Prior Acts&#8221; Come to a Boil ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Ray Trial, Day 20: People Others Leave Behind</title>
		<link>http://tommcfeeley.com/item/470</link>
		<comments>http://tommcfeeley.com/item/470#comments</comments>
		<pubDate>Fri, 01 Apr 2011 20:28:58 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Fawn Foster]]></category>
		<category><![CDATA[James Ray International]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Sedona Sweat Lodge Deaths]]></category>
		<category><![CDATA[Tom Kelly]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=470</guid>
		<description><![CDATA[When I think about my cousin Kirby Brown, I often think of imperfect people.  She cared about everyone, but she paid special attention to those who might have had a checkered background, who might have been left behind by society, or otherwise was an afterthought. So when Fawn Foster (a worker at Angel Valley) took [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/470' addthis:title='James Ray Trial, Day 20: People Others Leave Behind ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>James Ray Manslaughter Trial, Day 14: Tom Kelly, The Human (Legal) Rain Delay</title>
		<link>http://tommcfeeley.com/item/437</link>
		<comments>http://tommcfeeley.com/item/437#comments</comments>
		<pubDate>Thu, 24 Mar 2011 00:06:20 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Beverley Bunn]]></category>
		<category><![CDATA[Colleen Conaway]]></category>
		<category><![CDATA[James Ray International]]></category>
		<category><![CDATA[James Ray Manslaughter]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Megan Fredrickson]]></category>
		<category><![CDATA[Melinda Martin]]></category>
		<category><![CDATA[Sedona Sweat Lodge Deaths]]></category>
		<category><![CDATA[Tom Kelly]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=437</guid>
		<description><![CDATA[I am a fan of the New York Mets (one of my many faults, I know). Have been since age 4. One of my favorite players, just a few years back, was a pitcher named Steve Trachsel. He worked very deliberately – yes, slowly – on the mound. People called him “the human rain delay” [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/437' addthis:title='James Ray Manslaughter Trial, Day 14: Tom Kelly, The Human (Legal) Rain Delay ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Ray Trial Day 12: Hear No Evil, See No Evil, Speak No Evil&#8230;</title>
		<link>http://tommcfeeley.com/item/409</link>
		<comments>http://tommcfeeley.com/item/409#comments</comments>
		<pubDate>Fri, 18 Mar 2011 21:34:53 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Beverley Bunn]]></category>
		<category><![CDATA[Dr. Jeanne Armstrong]]></category>
		<category><![CDATA[James Ray Manslaughter]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Josh Fredrickson]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Lou Caci]]></category>
		<category><![CDATA[Megan Fredrickson]]></category>
		<category><![CDATA[Sedona Sweat Lodge Deaths]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=409</guid>
		<description><![CDATA[The legal system, as we know, is not perfect. And neither are the lawyers who work in that system. I try to remind myself of that fact every day while I watch the James Ray manslaughter trial. When  I saw Dr. Jeanne Armstrong’s name on the state’s witness lists, I furrowed my brow. I have [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/409' addthis:title='James Ray Trial Day 12: Hear No Evil, See No Evil, Speak No Evil&#8230; ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Ray Trial Blog, Day 10: Information is Power</title>
		<link>http://tommcfeeley.com/item/374</link>
		<comments>http://tommcfeeley.com/item/374#comments</comments>
		<pubDate>Thu, 17 Mar 2011 00:16:34 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
				<category><![CDATA[Freelance Writing]]></category>
		<category><![CDATA[James Arthur Ray]]></category>
		<category><![CDATA[James Ray Trial Blog]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Bill Huges]]></category>
		<category><![CDATA[Colleen Conaway]]></category>
		<category><![CDATA[James Ray Manslaughter]]></category>
		<category><![CDATA[James Shore]]></category>
		<category><![CDATA[Kirby Brown]]></category>
		<category><![CDATA[Liz Neuman]]></category>
		<category><![CDATA[Lou Caci]]></category>
		<category><![CDATA[Luis Li]]></category>
		<category><![CDATA[Sedona Sweat Lodge Deaths]]></category>
		<category><![CDATA[Sheila Polk]]></category>
		<category><![CDATA[Stephen Ray]]></category>
		<category><![CDATA[Truc Do]]></category>

		<guid isPermaLink="false">http://tommcfeeley.com/?p=374</guid>
		<description><![CDATA[Information is power. Limited information is dangerous. That’s what I keep thinking as I watch this trial unfold. James Ray’s lawyer, Luis Li, told the jury in his Opening Statement that Angel Valley burned the sweat lodge within 48 hours of the incident. I remember being on a conference call of James Ray’s just five [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/374' addthis:title='James Ray Trial Blog, Day 10: Information is Power ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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