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		<title>Clients in the News: MSPA on Loyalty Programs in HotelExecutive.com</title>
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		<pubDate>Fri, 07 Oct 2011 13:01:35 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
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		<description><![CDATA[from HotelExecutive.com&#8217;s October 2011 edition. http://www.hotelexecutive.com/subscribe/2738/ (Subscription site) Mystery shopping can help you tailor your programs to drive true loyalty Loyalty programs, once a very effective tool in increasing goodwill with hotel customers while boosting the bottom line, are struggling to stand apart and often are not returning the investment made to create and manage [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/657' addthis:title='Clients in the News: MSPA on Loyalty Programs in HotelExecutive.com ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Tom&#8217;s Latest Bulldog Reporter column: Why the new NFL rules/regulations are a PR ploy</title>
		<link>http://tommcfeeley.com/item/278</link>
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		<pubDate>Wed, 27 Oct 2010 13:51:41 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
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		<title>Tom gives PR advice to Don Draper and the Mad Men team</title>
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		<pubDate>Thu, 29 Jul 2010 16:39:16 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
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		<title>Social Media 101 For Your Business</title>
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		<pubDate>Wed, 24 Jun 2009 15:41:40 +0000</pubDate>
		<dc:creator>Tom McFeeley</dc:creator>
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		<description><![CDATA[Are you on Facebook? Have you LinkedIn with an old colleague lately? What is a tweet and why should I care? In this economy, your business needs to: * Listen to the marketplace * Identify your target audience * Communicate with clients, prospects and even employees Social media and social networking can help you do [...]<div class="addthis_toolbox addthis_default_style addthis_" addthis:url='http://tommcfeeley.com/item/22' addthis:title='Social Media 101 For Your Business ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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