Public Relations Strategies
Whatever your business goals, Tom will craft a corresponding public relations strategy to communicate essential messages to target audiences to meet those very goals.
Tom has won awards for news writing. Tom has won awards for comedy writing. Tom has won awards for public relations writing. If you want a participation trophy for your PR efforts, look elsewhere. If you want a top-notch wordsmith, you're in the right place right now.
Tom was a business and political reporter. Tom has been an editor. Tom has worked with media to place impactful stories for 15 years. Tom knows media.
A Holistic Skillset, A Targeted Approach
Social media. Media relations. Key message development. Media training. Speechwriting. Content development. Storytelling. Tom can do it all, but more importantly he will assess what needs to be done, how to most effectively get it done and how to measure success.
Communications Meets Business
Your business goals are simply words in a plan until they are matched with communications that appeal directly to your customer base and industry influencers. Tom has spent years boiling business plans and goals down to direct and succinct messages, and writing the stories that illustrate those messages. What is your story and to whom are we telling it?
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.